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Tommy Hilfiger (Tommy Hilfiger) is an American brand specializing in the production of men’s, women’s and children’s clothing, underwear, shoes, accessories, watches, sunglasses, perfumes. Also produces home textiles.
Founded in 1985 by Tommy Hilfiger, who by the way started his career at Calvin Klein, but very quickly got the idea to found a fashion brand of his own name. A stripe pattern is used as the main print. Jeans, polo shirts, jackets, polo shirts, cardigans, pullovers, double-breasted jackets, trousers become the basic items of men’s and women’s collections in each season. The designer chooses red, white, blue shades and their combinations as the main color scheme of clothes. Tommy Hilfiger admits that this decision was inspired by the colors of the US national flag. Over 35 years of the brand’s existence, Hilfiger managed to create what is now popularly called the «classic American style». There is nothing superfluous here: only the simplicity and originality of classic, basic things, sensibly refreshed by modern trends. Everything that is both expensive and modest is organically mixed in his style.
Brand lines
Tommy Hilfiger is the main line of the brand, which includes men’s, women’s, children’s clothing, accessories, underwear, sunglasses, watches, and perfumes. The collections are designed in an elegant casual American style. Tommy Hilfiger kids’ models are designed for the 2-14 age group.
Hilfiger Denim is a brand line for the young generation leading an active lifestyle. The collections include men’s and women’s clothing and accessories. Denim is used as the main material.
The Tommy Hilfiger perfume line includes more than 40 perfumes: women’s Dreaming, Freedom for Her, Tommy Girl, True Star, True Star Gold, Hilfiger Woman, Loud for Her, Eau de Prep Tommy Girl, etc., men’s Freedom for Him, Hilfiger Athletics, Loud for Him, True Star Men, Tommy, Eau de Prep Tommy, Tommy T, Hilfiger Est. 1985. Most of them belong to the group of floral-fruity and fougere aromas.
An interesting fact is that since 2005 Tommy has been designing uniforms for McDonald’s employees.