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If you are looking for a gift for your son, niece, grandson or the children of your friends and acquaintances, then at preschool age everyone will be delighted with the next Hot Wheels set.
But few of us know that back in 1968, the first 16 small toy cars appeared that reflected the automotive culture of Southern California, where Mattel’s hot rod and muscle car headquarters were based. The success exceeded all expectations. In the first year, the company sold 16 million toy cars. To understand the scale of Hot Wheels’ success, it must be said that over the past 50 years, Mattel has sold more than 5 billion car models, becoming the world’s best-selling toy brand. Suffice it to say that ten Hot Wheels cars are sold every second around the world.
Cars, as conceived by the developer of little cars Larry Wood, had to resemble the real ones as much as possible. The child could look into the cabin and see the steering wheel and seats. The machines were to be offered in as many colors as possible and be available.
Now the Hot Wheels line is a huge monster, and control cars, and various play sets with and without batteries, and endless tracks that will not leave a single child indifferent, and they even have a joint collaboration with Play Doh.
It is a pity that the tin grows soon, and after 10 years the cars lose their relevance as a gift. But if they ask me — what would I buy for a preschooler — I would definitely choose Hot Wheels