Calvin Klein is one of those brands that has managed to maintain its popularity for decades, while constantly changing and evolving. From collections on the verge of high fashion to perfume and lingerie, Calvin Klein senses the trends and mood of its customers.
Calvin Klein, Ltd was founded in 1968 by Calvin Klein and his childhood friend Barry Schwartz in New York. At first, the atelier produced men’s outerwear, then from 1970 it gradually moved on to designing clothes for women. Simple models of architectural cut captivated sophisticated buyers: Klein got into the chosen circle of designers from Fifth Avenue, and less than a year later — on the cover of Vogue.
He was also the first to elevate jeans to the status of an iconic wardrobe item. As a result, hundreds of New Yorkers wanted one thing: sexy, high-waisted straight-leg jeans with a signature patch on the back pocket. In the first week, 200 pairs were sold.
The latest line of underwear was launched — in 1982, but it is still considered one of the best. If earlier most American men did not attach much importance to his choice (as a rule, their wives and mothers bought panties in sets of three), now a stylish pair from Calvin Klein has become the object of desire of even the most masculine gentlemen.
Today, the iconic brand has many lines: the main one is ck Calvin Klein — these are top quality designer clothes, the basic line is Calvin Klein: more casual items. Calvin Klein Sport remains especially successful with its sportswear and footwear, the legendary Calvin Klein Jeans with denim models and, of course, Calvin Klein Underwear — women’s and men’s underwear. Top and bikini swimwear and men’s swimming trunks are part of the Calvin Klein Swimwear line, and laconic watches and jewelry are at Calvin Klein Watches + Jewelry.
One of the most successful advertising campaigns in recent years is #MYCALVINS. Its essence lies in the fact that various stars publish pictures on Instagram with the inscription “I _____ in #mycalvins”, where any action is substituted in the dash — I dream / sleep / pose / grow / make money. Since 2014, stars such as Justin Bieber, Kendrick Lamar, Kendall Jenner, Joey Bada $$ and Abby Lee, as well as other bloggers and ordinary people using the #mycalvins hashtag, have taken part in it.